These are some of our featured projects. Use the navigation bars above to explore the other areas we provide our assistance in.

The world is moving so fast both with the changes in technology and gaming legislation. We are leading this change in terms of the designs for these environments. The customer journey is all important, it is like staging a performance for a theatre. We build up the anticipation and use a variety of techniques to attract, inform and convert the customer to the game or games on offer. Talking points and features are vital to this to reassure and delight – see what we did with The London Hippodrome Casino. We have a proven track record of delivery of new and exciting gaming based venues that are so successful that they can be rolled out to numerous sites – the new concepts for the Grosvenor G Casinos and Mecca Bingo. Ultimately it is a commercial world and value is all important. When refurbishing existing venues our aim is to maximise on the existing building assets, flexing our designs to maximise on these and compensating with additional features rather than rip out and replace to fit a fixed formula – see how we worked with the existing Grosvenor Casinos and at Gala Leicester.

From the thousands at Hard Rock Calling in Hyde Park London, to the sophistication of the Matcham Room at the London Hippodrome to the fun of the After Dark entertainment and Bingo at the Meccas, to the seductive performance areas of the Lady G Show Lounge at the G Casinos, to every step of the way of the customer journey through any commercial or leisure offer. People are demanding much more in their interaction with the commercial world outside their homes.  Multitasking is the norm now and people expect more from any leisure venue.  Memorable experiences create interest on the social medias.

We set out to whet their appetite as they approach, invoke a sense of excitement and make them want to enter our client’s venue. Once inside we want them to sit back and enjoy a beautiful safe environment, a place to spend time with no pressure, relax with friends and contemplate which part of the offer they will explore next. The position of lounges should send a signal for comfort and reassurance, often in the ‘shop window’ conveying a ‘home from home’.

We pay attention to the customer journey from the first impression of the brand with signage & window displays through to the presentation of their merchandise. We have worked with a number of blue chip clients including John Lewis, M&S, BHS, Debenhams, GAP, Tog24, Wilkinsons, Barclays Bank, RBoS and of course Hard Rock Café who we helped transition from a counter and T shirt cubby retailer to the Rock Shop retailer we see today.

In all cases we set out to create an experience and an atmosphere that aligns with the brand values paying attention to detail in all aspects of the operation.

Our designs, around the basic components of bar equipment, have always been a response to the brand, the bar’s surroundings, target customers and requirements including transition from day to night and with or without alcohol.

For us, the starting point is to understand the spirit and intent of the original design of the building, so that whatever is done to the building is in tune with this and therefore sympathetic to the original.
There are many ways to approach the design from this point. The following are a few examples of the projects that we have completed which show this:

• The London Hippodrome Casino – A Grade II listed building built by Frank Matcham (a renowned theatre designer) in 1900. The first part was the need to make this building commercially viable was vital and we sympathetically extended it and connected disparate parts of the original building to increase the square footage from approximately 10,000sq ft to 90,000sq ft. The second part was to restore the original main auditorium which had been stripped out in the 60’s in what was called ‘Operation Pick Axe’ . Only a few fragments remained of the original. By careful research and working with some brilliant craftspeople, the restoration was achieved in a way that makes it look like it has always been there.

• Hard Rock Café Nottingham – The building was originally designed by Alfred Waterhouse for the Prudential Assurance and is Grade II listed. Over the years many owners with have used and adapted the building in an unsympathetic way. We carefully pulled back the layers of finishes to reveal amazing mosaic floors and wall tiles. With a limited budget we showed these assets off to the full and complimented then with newer contemporary elements that carried on the spirit of the original.

Not so for us – we view these spaces as one of the most important area of a building, be they private or public. Be they large or small, this functional space is also a great opportunity to define the attitude and spirit of a venue:

• Leisure: Memorable and contemporary – see Mecca Bubbles and Balls - ability to change Performance – humorous but also efficient – See Hippodrome Ladies Toilets in the basement – quality and generosity

• Hospital: A place to show that you care – Royal Marsden – detail and consistent message.

• Food or Drink – a statement of cleanliness, expression of the brand - Portsmouth, Didsbury

• Staff Toilets: They are important too

• Hotel: Statement of luxury

The way that they are worked and ultimately transported and installed on site.

This has included surveying and analysing daily occupancy trends during 2012 across their estate to determine existing working patterns, and then developing a new strategy that will allow them to grow their workforce within the confines of their existing estate. Crucial to this has been working with internal stakeholders along with external suppliers and consultants do put together the policies, processes and systems that will be needed to facilitate the introduction of a booking system for desks and meeting rooms and the cradle to grave management of their uniquely complex on-site and remote storage requirements.

Our archive of digital newsletters are available here for you to view at any time.